Sumber : Foodtank, Elena Seeley.

A new report from Highlight and The Goods Mart finds that eaters are looking for snacks that are simple, minimally processed, and better for the planet. Increasingly, eaters are thinking about the effect of their diets on their health and the planet, and they want products that “keep it real.”

Respondents say they are looking to replace artificial dyes and sweeteners with alternatives found in nature. And 85 percent are interested in low-sugar products. The desire to avoid processed foods also came up “over and over again.” It’s encouraging that consumers increasingly recognize the risks of a high-sugar diet “and even more encouraging to see that so many brands are going to market with products that better serve our health needs,” says Sam Kass, Senior Advisor for nutrition to President Barack Obama and partner at Acre Venture Partners.

Texture also matters. The top performing products among respondents “provided a satisfying crunch that taste-testers loved,” the report states. In addition, eaters are concerned about the environmental impact of their snacks, and that means packaging and presentation matter. Over 90 percent of respondents are interested in sustainable packaging. And they may consider the recyclability of containers, eco-labels, production of ingredients, transparent sourcing, shelf life, or a combination of these traits.