Sumber : foodandwine.com, Stacey Leasca. 13 maret 2025

According to Drive Research, three out of four Americans enjoy a cup daily, while approximately 36% of people drink between three to five cups of coffee each day. This makes it particularly troubling to learn that the global coffee trade is reaching a crisis point due to the significant surge in prices, with retailers outright refusing to purchase coffee at its current rates.

In early March, European supermarkets Jumbo and Picnic faced a dispute with JDE Peet’s, the owner of Douwe Egberts coffee and Pickwick tea, two popular brands in the United Kingdom, Belgium, and the Netherlands, over its new pricing recommendations, which included price increases of up to 30%.

However, these high prices might not remain for long. As Reuters reported, if Brazil successfully achieves a large harvest, Arabica coffee futures could drop by as much as 30% by the end of 2025, bringing it down to $2.95 per pound, which would return it to November 2024 pricing. The same applies to Vietnam, the largest producer of Robusta coffee.